Another option: Use slashes in your headline to highlight your key roles, such as Author/Speaker/Writer.

For specific suggestions on dealing with multiple goals in your LinkedIn headline, check out the excellent post by Viveka von Rosen, author of LinkedIn Marketing: An Hour a Day, called “Can I Have More Than One LinkedIn Account?”

To make your LinkedIn Profile more compelling, the experts agreed, include multimedia elements. “Add in content that showcases your expertise,” recommended Elisabeth Sanders-Park, a Wilmington, N.C. consultant and career coach specializing in hard-to-place clients and ones with barriers. Sanders-Park said adding a white paper, a Top Tips List or a short, downloadable e-book is a powerful way to reinforce your brand and impress recruiters.

For people who enjoy writing and have the time, posting on LinkedIn’s Publishing Platform is another excellent way to stand out from the competition. It’s a great way to share your knowledge, increase your visibility on LinkedIn and showcase your expertise without having to create your own blog or website.

3. Easy Methods for Leveraging LinkedIn

Fortunately, you don’t have to spend hours devising content to leverage LinkedIn. “One of the easiest ways to use LinkedIn is to share articles of interest to your market off of your home page,’” said Anne-Marie Ditta, an executive career coach in Mount Vernon, N.Y. “Another smart thing is to participate in LinkedIn’s special interest groups.”

Franco agreed, adding that she’d tracked clients who generally spent under an hour a week engaging on LinkedIn and found they had shorter successful job searches than others.

Don’t forget, the Career Jammers said: The main point of LinkedIn is to help you be a more effective net worker. “The basics still really count,” said Ditta. “So use LinkedIn to help you do simple, but important, things like meet someone over coffee or lunch. Sometimes, we make it a lot more complicated than it has to be. “

4. Be Sure You Know Your Prospective Employer’s Culture

The career pros also noted how important it has become to be familiar with a prospective employer’s workplace culture when applying for a job. As more people work in multi-generational environments, there’s a growing need for new hires to feel comfortable with different work styles and norms.

“Candidates need to invest more time not just learning about the company, but also about the nuances of the styles of the people they will be working in,” said Martin. That’s especially true if you’re looking for a job as a manager, where younger and older people will report to you.

Tara Goodfellow, a resumé writer and career coach in Charlotte, N.C., said her career planning conversations with clients are often impacted by their age and life stage. As this Harvard Business Review article noted, younger people with few outside obligations tend to be more motivated by new experiences and opportunities, while mid-career professionals with children and mortgages crave greater work/life balance.

5. Look for Jobs in Skilled Trades

Finally, the participants said, job growth will be especially strong in the skilled trades (electricians, plumbers and the like). Sanders-Park said she senses an increasing appreciation for the value of skilled trade workers. “Those are jobs that can’t be outsourced and many pay very well,” she added.

And as this NPR report pointed out, with so many boomers retiring from jobs in skilled trades, the U.S. is going to need a lot more pipe fitters, nuclear power plant operators, carpenters, welders and others to fill the gap.